Direct Digital Reach to 589 Pharmacists in 60 Days
Nasodren is a strong product in the pharmacy channel. But the traditional way to reach pharmacists—"in-person visits"—was costly and time consuming. The brand needed a measurable communication model with the right frequency, away from monotony.
"Triarii is a team that never sleeps."
The Solution
We built a 32,000-person ICP (Ideal Customer Profile) data pool for Nasodren and segmented it with AI. We moved from the rep bag to the digital screen.
32.000
Data Pool
1.663
Digital Actions
589
Direct Connections
The Results
The system impacted not only digital presence but also commercial results in the field. Digitally initiated touches significantly improved physical sales efficiency.
%218
City Increase
%107
First Touch Increase
+%64
Physical Sales Efficiency
37 Pharmacies
Active Pipeline