About Hakan Özdemir
Hakan Özdemir is a GTM Lead designing technology-focused sales processes and developing Go-To-Market (GTM) strategies for brands to achieve sustainable growth. Within Triarii Growth, he builds data-driven systems that integrate sales and marketing functions end-to-end; he particularly designs high-performance sales models for brands in B2B SaaS, e-commerce technologies, and export growth projects. In his early career, providing export consultancy to more than 45 brands in 20+ sectors, he gained extensive field experience in market entry, sales channel setup, and target market selection. During this period, he developed deep expertise ranging from operational sales processes to strategic market analysis, C-level relationships to global sales cycles. Today at Triarii Growth, building GTM architectures that combine technology integrations, field insights, and modern SDR methodologies to rapidly scale brands' sales capacity, he creates faster sales closures and more predictable pipeline flows.
Expertise Areas
- Go-To-Market (GTM) Strategies — establishing market entry, positioning, ICP analysis, and sales-marketing alignment for brands
- Market Analysis & Demand Modeling — data-driven analysis of target market size, competitive evaluation, and opportunity areas
- Export Growth Models — with consultancy experience to 45+ brands in 20+ sectors, establishing and optimizing overseas sales channels
- B2B Sales & Pipeline Management — high-efficiency sales cycles for SaaS and technology companies, multi-stage opportunity management, and meeting-winning strategies
- LinkedIn Sales & Social Selling — personalized outreach focused on decision-makers, ICP-based listing, content-supported sales model
- SDR & Outbound System Setup — modern SDR methodologies, follow-up processes, outbound playbooks, and high-conversion communication flows
- Tech Implementation for Sales — designing and implementing CRM, automation, data enrichment, and AI-powered sales processes