About Ertugrul Eryücel
Ertugrul Eryücel is a results-driven Brand & Account Lead specialized in brand strategy development and campaign process coordination. Within Triarii Growth, he manages customer relationships while building growth targets within a data-driven structure and plays a role in brands' operational processes. Ertugrul laid the foundations of his career as a Copywriter at advertising agencies producing creative content and as a sales manager (SDR Manager) in a SaaS background. Today, he is transforming these cross-disciplinary skills in sales and communication into a high-performance approach in sustainable campaign management and strategic growth planning for brands.
Expertise Areas
- Brand Growth Architecture — architectural approach that aligns brand identity and strategic narrative with direct revenue targets and operational growth plans
- AI & Data-Driven Segmentation — creating behavior-based target audiences with artificial intelligence
- Paid Growth & Scaling — high-performance scaling on Meta, Google, and TikTok ads
- Creative Performance Optimization — optimizing creative vision rooted in copywriting to produce not just aesthetic but measurable performance metrics and sales-focused outputs
- Campaign Orchestration — synchronizing and data-driven management of multi-channel campaign processes and customer relationships around growth objectives